Whether your company needs to capture a corporate event, interviews, or put on a live stream, here are three prime reasons it’s better to hire a videographer for your next video production project.

Image: Jeff Riley, Co-Owner and Videographer for Noble Bison Productions

Videos are an effective tool in today’s digital landscape, but it takes take experience, expertise, and the right equipment to produce high-quality videos. The quality of your videos is hugely important for building a reputable brand and connecting with audiences. Hiring an experienced videographer simplifies the video production process and guarantees a top-notch product in the end.

Videographers are skilled at capturing all kinds of commercial events and promos – not just weddings. Companies big and small opt to hire videographers to produce polished video content that is often promotional in some way, whether it’s for the purpose of online marketing, connecting with their local community, or building a positive reputation within their industry. Hiring a videographer would be ideal for the following events and projects:

• Corporate events

• Community fundraisers

• Conferences

• Company gatherings

• Interviews

• Live stream events/shows

• Highlight reels

• Educational or promotional short videos

When looking to outsource your videographer you have a couple of options. Individual videographers are available for hire, but you may consider hiring a video production company that has highly qualified videographers. While the latter may be a tad bit more expensive, a full team has more experts and resources on hand if necessary and tend to produce better work. You’ll be less limited with your video concepts and production needs if you hire a video production company. Additionally, you will have a go-to team for larger projects in the future, such as traditional brand videos or television ads.

Building a long-term relationship with those who create your marketing content has its advantages because they come to understand your brand. With that, your content will be consistent and authentic to you, which is how you build your brand awareness and stay memorable to your target audiences. Below we cover the three prime reasons why hiring a videographer is the best choice for your commercial video projects.

Three Reasons to Hire a Videographer:

1. Access to Better Equipment

2. Filming & Editing Expertise

3. Quicker Project Turnaround & Greater Value

1. ACCESS TO BETTER EQUIPMENT

BTS image of Noble Bison Productions’ Jeff Riley & Production Crew

Instead of troubling yourself to find the right equipment for your project, and spending excess money doing so, hire a local video production company to send out a skilled videographer. You’ll have direct access to top-notch equipment, including professional cameras, drones, stabilizers, quality lighting, sound gear, and more. You can expect HD resolution, crisp sound, and professional editing.

Not only is professional equipment expensive and takes know-how to set up and operate but in using high-end equipment, your video production is taken to a whole new level that your audience will recognize immediately. Why does quality matter so much in video production? Because it promotes a professional image of your company and brand. People are more likely to have confidence in your products and services and perceive you to be more trustworthy. Whereas low-quality videos have the reverse effect. Furthermore, high-quality videos will better get your message across, as they are proven to have greater viewership and garner more engagement overall. Ultimately, it’s always a great idea to invest in a videographer for the times when you need to create high-quality videos.

2. FILMING & EDITING EXPERTISE

Noble Bison Productions crew setting up an interview shoot With Amazon & DISH

Videographers have years of experience behind the camera. They’re experts in lighting scenes, framing, and filming b-roll footage, like drone work, to make your videos extra creative and stand out. Beyond their hands-on technical knowledge, videographers are skilled visual storytellers who know how to capture the moment.

During the post-production stage, the team you hire will use professional editing software to piece together and fine-tune your video. This is where people in our industry say the magic happens! Editing is a craft. From timing to transitions, post-production brings everything to life. Depending on your budget and needs, your edits can include the following:

• special effects

• motion graphics

• music overlay

• voice-overs

• color correction

• multiple cuts for website, socials, etc.  

The production team will generally share rough edits with you and ask for your input to ensure the video comes out exactly how you want it to. Fortunately, the capabilities of these teams lead to a quick project turnaround so you can roll out your video faster than you’d think.

3. QUICKER PROJECT TURNAROUND & GREATER VALUE

Image via @krakenimages

If you’re worried about sticking to deadlines or not having enough time to manage a video project, hiring a video production company or a professional videographer is your answer. With specialized knowledge and the right equipment, comes a faster turnaround for your project. These professionals can guide you through the video production process quicker and easier.

To start, they will help you to iron out the initial development and details of your production needs, and from there, you can leave most of the work to them. Shoot day will be a breeze, as they will handle all the organizational and technical elements. And lastly, the post-production stage is where much of their experience helps to turn out quality and timely final products. Additionally, the team or videographer you hire will be on call to discuss any details or changes during the project.

Greater Value: Outsourcing for your video production allows you to spend less time worrying about the project and outcome, and more time focusing on the inner workings of your own day-to-day. A quality video takes time and a lot of resources, especially if the production becomes more extravagant. There are times when more than 10 people are needed on set for certain productions and others for post-production. In the end, between the planning, equipment, and work, there is great value in hiring a professional team to produce your company’s videos. Not only will it be less of a headache for you, but your video content will be something you’re proud to share.

Originally published 7/7/2020 - Updated 6/24/21

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