Is a Video Production Company Right for My Project?
Your media content builds an image of who you are as a brand. Here’s when you need a professional video production company behind you.
All images via Noble Bison Productions on set.
There are many different types of videos businesses can create, and whether your video project needs a full-service video production company depends primarily on the intent and target audience.
In truth, not every video needs a video production company behind them. Anyone can make a simple video with a phone or DSLR camera and a tripod. However, when working from a strong marketing standpoint, there is a certain time and place for these types of videos. They focus less on wowing a prospective and more on genuine interactions, usually with those already listening. Some examples would be social story videos, live streaming, or vlogs. These videos will help you build an authentic brand by connecting with current supporters through personalized communication and responses.
On the flip side, a video production company produces professional video content that will make a strong impression on your target audiences. You’ll want to invest in hiring a video production company when creating any promotional videos for your brand, company, organization, etc. The purpose of these videos is to generate more leads, capture new customers, and develop brand awareness and positioning. Explaining what your business offers, its processes, your company story, or any other marketing videos for businesses need to be quality to accomplish their objective. Quality video production is essential for promoting to people who aren’t customers just yet. We will cover more on quality in a bit, but first, let’s go over what exactly a video production company offers and how their expertise can add value to your project.
What Does a Video Production Company Do?
In a practical sense, video production companies create videos of all kinds. These can include but aren’t limited to, short adverts for websites or social media, event promos, music videos, short films, documentaries, and broadcast commercials.
On a deeper level, video production companies are storytellers. They are experts in bringing brands, products, and concepts to life in visually compelling ways. Their skills reach beyond just handling a camera. A full-service video production company gives you instant access to quality tools and expertise.
Professional video production companies offer:
First-class camera, lighting, and sound equipment
Connections to a network of professionals, tools, studios, etc.
Hiring talent
Animation services
Creative storyboarding
Video editing
Location scouting
Marketing knowledge
Organized project schedule
Faster project turnaround
How Much Does Quality Matter in Video Production?
Firstly, people simply do not want to watch shoddy videos. In fact, most people expect “movie quality” with every video they watch. Studies show that viewership drops drastically within the first few moments if the quality falls short of these expectations. And, if the viewer does decide to hang around, it will only be long enough to deter them from trusting your brand and its products/services. The perspective is that if your videos suck, well then, what you’re selling probably sucks, too.
Nevertheless, the reverse is also true. People stick around when things are engaging, interesting, funny even. A well-produced video will promote trust, garner more consumer interest, and drive brand recall. Quality videos are an important part of positioning your brand or company and aligning yourself with excellence. Your content builds an image of who you are as a brand.
Now, how do you choose the video production company that’s a perfect fit for your project?
Choosing a Video Production Company
Not all companies come packaged equally, so you’ll want to do your research and find a production company that is trustworthy, understands your vision and delivers a solid final product. In our last blog, we wrote about choosing the best video production company for your project. From there, I pulled these few tips to guide your search:
Check out their recent work and see if it resonates with your project needs.
Look through reviews to learn about how they manage time and budgets.
Get a professional proposal that breaks down the project.
Ask questions. Start a conversation about your needs – you’re not locked into anything until you’ve signed a contract.
To Conclude
Now you should have a good idea if hiring a video production company is necessary for your next project. It should be noted as well that professional video production can absolutely be accomplished in-house, but it just takes some time to accumulate the resources. How your brand chooses to create its content is entirely up to you!
Read our next two blogs related to this one:
If you’re a local Colorado business, band, or organization that needs a professional video production, we’d love it if you checked out our latest work and drop us a line about your project. Noble Bison Productions is a full-service Denver video production company that focuses on authentic messaging and creative storytelling.
We offer free estimates on projects — click the button below to get yours:
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