How to Create Behind-the-Scenes Content: BTS Ideas & Benefits
Image via: Noble Bison Productions
Updated: 4/13/25
Are you already investing in a professional video production shoot? Then don’t sleep on the opportunity to capture unique behind-the-scenes content.
What Exactly Is Behind-the-Scenes Content?
Behind-the-scenes content, or BTS, pulls back the polished veil of your primary footage to show the real, raw, and relatable stuff, be it a brand, movie set, photoshoot, or corporate event.
This inside look can include everything from classic ‘making-of’ footage on TV shows and film sets to the creative process behind a product shoot. Even corporate shoots are chock-full of moments for BTS, like teams laughing between takes or a candid moment that didn’t make the final cut.
BTS is like a VIP pass for your audience, giving them a sneak peek behind the curtain. It’s less about perfection and more about process, personality, and authenticity.
Who Should Create BTS Content?
Whether you’re a corporate team, artist, or entrepreneur, BTS content offers something for everyone. Not only will it speak to your audience, fans, and more, but it can be for YOU. Behind-the-scenes content can help us mark milestones, celebrate growth, and remember good times. It’s a memory bank you can tap into forever.
How to Capture BTS Content Like a Pro
Image via: Noble Bison Productions
You don’t need a Hollywood budget to nail behind-the-scenes content, but a little planning goes a long way. Here’s our best tips to make it happen:
Leverage Your Existing Shoot: If you’ve got a professional video team on-site, they’re already equipped with gear and know-how. Most video production companies offer BTS as an add-on; just ask for it in your quote. It’s a seamless way to have additional assets to share with your audience.
Capture BTS Yourself (No Crew Needed): No pro crew? No problem. Designate a team member to snap photos, record short clips, or even livestream snippets using a phone. Keep your footage steady (a tripod helps), and lean on natural light for best results.
Focus on the Story: Great BTS isn’t random. Instead, it tells a mini-story. Film the setup, the focus during action, and the celebration when it’s a wrap. Highlight the people, the tools, and the vibe.
Audio Matters: If your BTS includes interviews or candid chatter, use a clip-on mic or keep the camera close to avoid muffled sound. Ambient noise (like laughter or clinking gear) can add texture. Just don’t let it overpower.
Edit with Purpose: Keep it short, punchy, and fun. A 1-2 minute BTS video, almost like a sizzle reel with upbeat music and quick cuts, works wonders. If you outsource, your production team can polish it into a standalone gem.
Creative BTS Ideas to Spark Inspiration
Image via: Noble Bison Productions
Stuck on what to capture? Here are some ideas to get the creative juices flowing:
Sneak Peek: Use the BTS of your primary shoot for pre-launch ‘sneak peek’ clips to build anticipation.
The Blooper Reel: Everyone loves a flubbed line or a dog wandering into frame—lean into the laughs.
Day-in-the-Life Snippets: Follow a key player (your director, a crew member, or even a product) through the shoot. Think time-lapse of setup or a quick “What’s in my bag?” with the cinematographer.
Gear Spotlight: Have the production crew or videographer show off the cool tech (think drones, cameras, lights) and how it’s used. Especially with podcasts, short films, and music video shoots, where fans appreciate the magic behind the on-set workflow.
Team Shoutouts: Record quick interviews or shoutouts from your crew or staff. “What’s the best part of this project?” or “Why do you love what you do?” keeps it personal.
Before & After: Pair a polished scene from the main video with the BTS chaos that made it happen, like the 10 takes it took to get that perfect shot.
Event Vibes: If it’s an event shoot, grab crowd reactions, prep moments, or even the catering table chaos. It’s all part of the story.
Benefits of Behind-the-Scenes Content
Image via: Noble Bison Productions
Expand Your Reach with Shareable Moments
Fans (and employees) love sharing BTS. It’s snackable, thumb-stopping content that spreads faster than a stiff corporate ad.
Multiply Your Media
One shoot, many assets: BTS helps you create more content with minimal extra effort. As business owners and marketers, we know that content is the king of the digital jungle, especially when it comes to building our online communities.
Behind-the-scenes footage gives you fresh video content to edit and play with in different formats, which are perfect for your YouTube channel, TikTok clips, or Instagram Reels. Plus, you can snag stills for blogs, marketing emails, social media posts, and more.
Stretch Your Budget Dollars
If you're already spending time and resources on a primary shoot, why not get more out of that investment or inject this extra footage into your primary video?
Professional video production requires, at minimum, a handful of professionals, film gear, and equipment. So, adding behind-the-scenes video content to the scope of a corporate or event video production gives you more media in a single go at a fraction of the price. It’s a win-win.
Get Authentic Content
What makes your brand special, like your team, silly quirks, and behind-the-scenes moments, are often lost in polished marketing. BTS content brings that authenticity front and center, helping customers relate to you on a human level.
Humanizing brands in this way helps prospective customers trust you and your company more. Close-up, unfiltered moments allow people to feel connected. Authentic content is sometimes the best way to capture certain customer types.
Evergreen Content Value
Unlike trendy campaigns, BTS often ages well, giving you material to revisit years later for anniversaries or throwbacks.
In Summary,
A behind-the-scenes video is one of the smartest ways to capture a meaningful moment for brands, filmmakers, and nonprofits. It doubles your content, strengthens connection, and builds trust for a fraction of the cost of a standalone shoot.
BTS strips away the squeaky-clean mask of traditional marketing and shows your audience the real you. It sparks smiles, builds trust, and makes your brand feel human. So next time the cameras roll, don’t stop at the main footage—capture the magic happening off-screen too.
NOBLE BISON PRODUCTIONS
BROADCAST COMMERCIALS - BRAND VIDEOS - FILMS - Event Videos - Corporate Video Production - DRONE FOOTAGE
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