6 Types of Explainer Videos that Will Best Inform Your Audience
With knowledge comes a confident buyer. Explainer videos are an opportunity to educate prospective customers and establish trust and authority in your field, which ultimately generates more leads.
Image via: Noble Bison Productions
What may be common knowledge to you or those in your industry may be complicated or entirely unknown to potential customers who need your products or services. Explainer videos are an opportunity to educate your customer while establishing trust and authority in your field and ultimately generating more leads.
Explainer videos can have a tremendous effect on consumer awareness, confidence, and purchase decisions, so they benefit both your viewers and your company. They tend to leave the salesy talk behind, which allows you to create a more authentic style of content that connects with people better than traditional ads. Below we will take a closer look at various types of explainer videos and how they add value to brands, companies, and organizations alike.
6 Types of Explainer Videos to Best Inform Your Audience:
1. Industry Explainer Videos
2. Demonstration Videos
3. Present Research
4. FAQs Video
5. Spread Awareness
6. Customer “Explainer Testimonial”
1. Industry Explainer Videos
Industry explainer videos break down industry concepts or standard practices for potential customers who are just now becoming familiar with your industry products or services. Sometimes the simplest unknowns can keep potential customers from making purchase decisions, but with knowledge comes a confident buyer.
Consider what your experience and education in your field have taught you the most. How can you simplify and share it with prospective customers? Can you identify common areas or bits of information where customers tend to need direction?
For example, a brief explainer video for Noble Bison Productions acquaints our prospective clients with the simplified process of producing a video, making professional video production much less intimidating.
The key takeaway: explainer videos with expert industry tips, advice, and support can easily remove prospective customer blind spots and purchase barriers.
2. Demonstration Videos
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Both “how-to” and demonstration videos are by far the most searched content on this list. Their purpose is to make complicated or unknown information clear and easily digestible.
Demonstration videos will be significantly different from one another across industries. But the idea is that these videos will give viewers a precise explanation of the function, process, application, and meaning behind a product, service, or organization. Quite appropriately, these explainer videos can establish significant trust in the brand and object of display.
Examples of demonstration and how-to videos:
Product/service functions or purpose
Before and after examples of product or service
Breaking down an exact process or system
Videos comparisons of your product/service next to competitors
Product ins-and-outs
Sharing hidden capabilities or “Easter eggs”
In-depth analyses
Safety practices
3. Present Research
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Does your company or organization regularly conduct or collect research, studies, or surveys? If so, an explainer video illustrating research findings and verifiable data is a compelling way to educate your viewers.
Whether the research is industry-wide or company-specific, educating audiences with quantitative data is an impartial way to share an assertion and help buyers make informed purchase decisions.
Through data or case studies, prove that what you are offering is:
A solution
Superior quality
Different than previous solutions
Multipurpose
Improved process or technique
Environmentally conscious
4. FAQs Video
FAQ videos are often unique to your brand, company, or organization. Embrace the opportunity to create explainers that educate your customer base on their frequently asked questions, concerns, and curiosities. These educational videos can answer simple inquiries into your operations, such as business hours, or deeper dives, like ingredient/material sourcing.
Additionally, this customer-directed content leans into brand-building because it shows your customer base that you are present and listening to them.
5. Spread Awareness
Image: Noble Bison Productions
Nonprofit organizations, companies with philanthropic causes, volunteer groups, and the like can spread awareness of their message, mission, or fundraiser events through educational explainer videos. Because video is such a captivating medium, it really shines in this space. It has all the elements to help people connect to your mission, especially one fueled by passion.
A quality educational video in the form of a PSA can lead philanthropists to you by setting your organization apart from others. A great format and setting for these videos is through events. Consider hiring a production company for event video production to tell your story and show the community and like-minded people rallying behind your cause.
Perhaps you have a product or service that helps certain groups of people. Video content educating viewers on the problem your organization, product, or service solves can help your customers find you.
6. Customer “Explainer Testimonial”
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Testimonials and reviews are fantastic for businesses and organizations because prospective customers see them as trusted sources of information. Explainer testimonials differ from typical testimonial videos in that they use the narrative of your customers specifically to explain a process or product breakdown of your company or organization.
This content can simultaneously simplify industry concepts, answer FAQs, and more, as past clients can highlight how ‘easy’ it was to use your product or services or how well it worked.
In Summary,
Explainer videos are used by most brands, companies, and organizations to simplify their products, services, and causes. Not only will these videos educate your viewer, but they frequently boost conversions and sales by building consumer trust and brand awareness.
Key Takeaway: Grow your conversions by sharing your expert knowledge through creating easy-to-follow explainers that add value to your prospective customers.
Start educating your audience with high-quality explainer videos. You got the goods; we’re just here to help you show it off to your customers.
NOBLE BISON PRODUCTIONS
A DENVER VIDEO PRODUCTION COMPANY
BROADCAST COMMERCIALS - MUSIC VIDEOS - BRAND VIDEOS - FILMS - ANIMATION & MOTION GRAPHICS - DRONE FOOTAGE - BRAND VIDEOS - WEBSITE BANNERS - SOCIAL MEDIA VIDEOS - CORPORATE VIDEOS- DEMOS - EXPLAINERS
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