Top 3 Reasons Video Content Will Help Your Business Grow
Find out why video is the number one type of media for businesses to use in content marketing.
Image via: Noble Bison Productions
Video marketing has grown tremendously over the last decade. Just within the last five years, the number of businesses using videos as a marketing tool has grown more than 20%. And of those businesses, more than 90% of them say that “it’s an important part of their marketing strategy” [1].
The excessive growth of video marketing is, in part, due to the advancement and accessibility to video technology itself. But additionally, the development of online platforms, such as TikTok, Facebook, and Instagram, has made it much easier for businesses to promote and market themselves with video content year after year. Every social platform has expanded the ways we can create and share videos with our audiences, from stories to live streams, reels, and shorts.
But tech companies and marketers wouldn’t be innovating the way we use video if the demand wasn’t there. Videos are what we, as content consumers, have shown that we enjoy the most. Over the years, the amount of online video we consume has consistently risen. As of now, video consumption is up from 1.5 hours per day to an average of almost 3 hours each day [1]. Video has become the most entertaining and immersive way for us to connect with others online — and thus, an essential means for businesses to capture the attention of their ideal buyers.
With all that said, we thought it would be valuable for business owners to know the top three reasons why video has quickly become the most effective digital marketing tool to grow their business. And perhaps, we can motivate you to spend more time creating and developing top-notch video content for your audiences.
3 Reasons Why Video Content Helps Businesses Grow:
EDUCATING THE CONSUMER
2. INCREASED ENGAGEMENT
3. LEAVING A LASTING IMPRESSION
Educating the Consumer
Image via Noble Bison Productions
Videos are the quickest and most effective way to educate and inform your audiences. According to a 2021 video marketing survey, short videos are the way most people would prefer to learn about products and services [1]. We absorb and retain information better through this visual medium than if we were to read an article, for instance.
Whether it’s through visual storytelling, graphics, or other techniques, you can pack a lot into a short video (30-120 secs). The right type of video can unlock the power of your products or services — sometimes people just need to see and better understand what it is you have to offer. Especially if you have a product that would benefit from a demonstration or tutorial, or if you’re in a highly competitive market, videos can quickly show your audience why your product is the better purchase.
Learn more about how to use video to educate your audience with our guides:
Brand Videos
2. IncreaseD ENGAGEMENT
Image via: UnSplash
Did you know that people are two times more likely to share videos than any other type of content [1]? This includes social media posts, blog/articles, and product pages. Since videos draw more engagement than any other form of content, creating them for both your social platforms and website is the best way to establish your brand and share your products with the digital world.
Creating videos for social media will help you raise brand awareness, promote your products, and funnel more traffic to your website. As for using videos on your company’s website, they have been proven to increase click-through rates, generate a better understanding of your products and services, and improve overall metrics, like conversions and bounce rates. Consequently, it’s not with surprise that the majority of marketers say that they have a positive return on investment when creating video content.
GOING VIRAL WITH VIDEO:
Whenever I talk about the power of video content, I think of the viral brand video created by Dollar Shave Club, which has a whopping 27 million views on YouTube alone.
Check it out below:
Video via: Dollar Shave Club Brand Video
Videos have the most potential to go viral. And particularly in today’s digital age, it’s much easier to go viral than it was in the past. In spaces like TikTok, Instagram, and Facebook, product videos can spread quickly and gain you tons of exposure. And, if your products/services are actually high-quality and do what they claim, then they won’t lose steam once the video does. To keep the momentum, make sure you have a consistent approach with your content marketing. Always create and share new, improved videos that accentuate your brand and products.
If you’re taking notes from Dollar Shave Club — they chose to be unequivocally themselves. They stood out by using humor, which helped them establish their brand and stand out to a specific market. Let’s jump into how making your audience laugh or feel emotion is why video works so well.
3. LEAVing A LASTING IMPRESSION
Image via: Unsplash
The reason videos have really taken off is because of how dynamic they are. They create experiences for viewers. We’re entertained by them because of how quickly and easily they make us feel something, something that a photograph or flyer with text couldn’t. And when you can make your audiences feel something, they will remember it. In this way, videos have the ability to resonate and leave a lasting impression on our potential buyers. Whether it’s laughter, fear, excitement, etc., those feelings are memorable and we tend to act on them.
That’s why you should take special care in the videos you create for your brand, products, and services. You need to consider not only how want your viewers to feel watching your content but also how you want your products to make them feel. Ensure you’re producing content that represents your quality, core values, and tone.
We’ve written plenty about the importance of video quality, as it is the first thing a viewer sees when watching a video. And if it’s poor quality, then it will quickly lose their interest and they will often view your products in a similar light. You really only have but a moment’s time to grab the attention of your viewers and make a positive impression on them. Hiring a professional Denver video production company to create your video content will not only ensure the quality is high level but also guarantee it’s telling a digestible visual story with proven techniques.
To close, the most effective way to share your brand and products with potential buyers is with video content. Whether it’s on your social platforms or website, video marketing has the greatest engagement and influence on your viewers. Keep in mind, though, that the overall quality and thoughtfulness of your videos are of utmost importance, as you can quickly sabotage yourself if your content doesn’t represent the actual quality of your company’s products and/or services.
Our Noble Bison Productions team is ready to start creating the kind of videos your audiences will remember.
NOBLE BISON PRODUCTIONS
A DENVER VIDEO PRODUCTION COMPANY
BROADCAST COMMERCIALS - MUSIC VIDEOS - BRAND VIDEOS - FILMS - ANIMATION & MOTION GRAPHICS - DRONE FOOTAGE - BRAND VIDEOS - WEBSITE BANNERS - SOCIAL MEDIA VIDEOS - CORPORATE VIDEOS- DEMOS - EXPLAINERS
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Sources:
[1] “Video Marketing Statistics 2021 (Brand New Data).” Wyzowl, https://www.wyzowl.com/video-marketing-statistics/.