Upgrade Your Sales Process with these 5 Types of Video Messages
Gain a competitive edge by incorporating video messages throughout your sales process. Not only for prospective customers to remember you better by but they’ll see you and your products as more professional and of higher quality.
Upgrade Your Sales With These 5 Types of Video Messages
Image via: Noble Bison Productions
Using video throughout your sales process can win you major brownie points from prospective customers. By creating video communications for steps that are typically just text-based emails or messages, you show a type of modernity and thoroughness. Moreover, videos allow us to be more personalized. Your sales team is able to use their voice, show their faces, and have a clear tone that isn’t distorted by text. These points alone automatically give you a competitive edge in your communications, as most businesses don’t incorporate video into their communications or sales process. In a way, you can think of video messages like the kid in class who always went above and beyond on their course work and projects. They stand out amongst the rest.
People relate everything about a business, like their website and content quality, to the quality of their products and services. Video messaging is just one more thing to show prospective customers that what you offer is top quality. Yes, you will need to put more energy into this type of communication, but that’s the point. Video messaging shows your personalized interest and enthusiasm in forming a relationship with your customer and offering your services or products to them.
Prior to an initial outreach video, sales representatives need to research the customer and make a record of how their business could transform areas of their respective customer’s life or business. Note, as well, that not every company will want/need to create each type of video example below. Rather, choose what’s most appropriate and useful to your sales communications. With that, let’s go ahead and look at the different types of video communications your team can use during the sales process.
5 Types of Video Messages to upgrade your sales process:
Outreach Video (elevator pitch)
Sales Pitch/Proposal Video
Follow-Up Video
Handoff Communications Video
Thank You Video
1. Outreach Video
An outreach video is essentially your everyday elevator pitch. Except we want to create personalized and real videos, so these outreaches still focus on a simple introduction, such as who you are, how your company’s products and services specifically apply to them/their business, and the unique way you serve your customers better than competitor companies can.
Especially since it’s the beginning of the sales process, you want to quickly demonstrate that your message is not generic. Focus on tailoring the messages to each customer by addressing them directly. And then consider how you can show that you’ve done your research, like complimenting what stood out to you about their business, etc.
2. Sales Pitch/Proposal Video
Image via: Noble Bison Productions
Here, you’re preparing a more detailed sales pitch for your anticipated buyer. These are lengthier than what’s included in an outreach video. Based on the research you’ve done on the specific customer, your pitch can be presented as a personalized proposal that outlines specific products or services you offer that would best serve them or their business, your costs, and exclusive offers. Consider, also, a smooth way to incorporate how similar past clients of yours have gained x,y,z from your products or services.
Additionally, sales pitch videos can also include product and service announcements, such as product drops, product updates (i.e., software), and upcoming sales. Send these types of videos to both prospective and past customers (which may improve your repeat customer rate).
3. Follow-Up Video
A personalized follow-up can do wonders for sales. Sometimes people are busy and put things they really and actually need on the back burner. A follow-up is an effective way to put your products and services back in the forefront of their mind and get them into action. Make your message friendly (not pushy), and let them know you’re there to continue serving them if and when they need your products or services.
4. Handoff Communications Video
Image via: @ubiq_fr
The way businesses handle handoff communications is extremely important for maintaining the trust and interest of our customers. Handoffs can be jarring, especially if the client felt comfortable with the first person they were talking with.
So, if your business has any handoff communications, having the new representative create an introductory video not only eases the transition and sets the tone off right but also shows your customers your level of professionalism and quality. In the introductory video, the new representative should introduce themselves and then highlight how they are fully caught up on the needs, interests, and concerns of the customer.
5. Thank You Video
It’s always nice to show your customers appreciation and thank them for their business. After all, you wouldn’t be up and running without them. Creating a personalized thank you video from the representative(s) involved in their project, purchase, etc., shows that last bit of effort. It demonstrates your elevated level of service from the beginning to the end. Ultimately, this way, you can be sure that your clients know you care about them and that you’re genuinely grateful for their business.
3 Tips for Creating Video Messages:
Image via: Noble Bison Productions
1. Be Genuine
Keep things authentic! You and your team’s videos should show your individual personalities. Not only does this keep the video message real and digestible, but it encourages and celebrates everyone being themselves while in the work environment. That’s a win-win!
2. Clothes & Environment Matters
This does not mean that you have to wear “professional” clothing and film in a “professional” setting. Rather, this point circles back to the first tip — being genuine. Your clothes and setting should speak to you and your company’s brand. This might mean a suit or uniform, but it could also mean shorts and a tank top. You could be in a fancy building full of people or a home office. The point is there’s a huge spectrum in the ways people dress for work and what their workplace looks like. Represent you and your workplace for what it is and with a sense of dignity.
3. Don’t Unnecessarily Distract
There are a variety of ways that your videos can distract your viewer from the main action — you! Make sure, again, that your clothing and environment coincide with the branding. But the point I really want to drive home here is the camera and sound quality. Make sure both are crystal clear if you want to help your viewer focus, take you seriously, and trust what you’re saying. Additionally, when/if a communications handoff happens, you want to ensure every employee creating video messages is working with the same technology (quality) across the board. Otherwise, it could be off-putting to your client customer.
To conclude, you might be thinking this is a lot of work to incorporate into my company’s sales team. Because yes, there will inevitably be times when all kinds of work into your personalized video, and it won’t even turn up into a final sale. Unfortunately, this happens in business (and totally sucks). But it’s your effort and quality of service that will always keep you a step ahead of your competition. And the people who you communicate with will undoubtedly remember you; whether they return at another time or refer you to their friends and family – they will remember you.
Does your company need to hire a professional video production company to help you produce a quality video?
NOBLE BISON PRODUCTIONS
A DENVER VIDEO PRODUCTION COMPANY
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