9 Ways Small Businesses Can Incorporate Video
Quality video content can bring your business to the next level — here are ten different video concepts to get you started.
Image via Noble Bison Productions: 1st Camera Assistant Orion Madsen
Unrivaled by any other digital content, video can greatly improve engagement and sales, stir up consumer interest, and even increase your brand authority. Take a look at these 2024 stats produced by video marketing experts Wyzowl [1]:
90% of marketers say video marketing has given them a good ROI.
87% of video marketers say video has directly increased sales.
88% of video marketers say video has helped increase user understanding of their product or service.
86% of video marketers say video has helped them increase web traffic.
87% of video marketers say video has helped them generate leads.
Good video content has become the way for brands to keep up with our changing world. It’s important to build a supportive and engaged digital customer base.
Below is a list of some of the most effective video content that small businesses can incorporate into their website, communications, and social media pages. Each may not apply to every business, but this list is intended to give small business owners video concepts and insight to pivot toward a more digital-friendly brand.
1. Live streams
Learn more about creating authentic video content for your brand.
Social live streams are such a great way to connect with your customer base in an authentic way. It’s a sure way to humanize your company by putting a face to the products and/or services. Not only is this more interactive content for your customer base (always a plus), but it is a genuine way to interact with them.
Live streams can be a space to:
Show a process
Live demo/how-to
Ask questions/get feedback/speak freely
Show a workspace or particular set up
Share specific moments or items that are integral to your success
2. Vlogs
Image via Noble Bison Productions: Owner/DP Jeff Riley & 1st Camera Assistant Orion Madsen
Vlogs, or video blogs, are another way to bring your customers and brand following in to get a closer look at different sides to your business. What may seem insignificant to you could be interesting to your audience, particularly if you have one of kind products or services. Showing your customers how these pieces come to be or the process of something can be informative and entertaining, especially with some simple editing.
Some examples:
Behind the scenes
Share a routine
A day in the life of… (one of our line cooks, stockers, setters, etc.)
Practices that make you better at your craft
How we come up with our holiday food/drink recipes
3. Educational Videos
Learn more about the value of educational video content for your brand.
What questions or confusions do you often hear surrounding your industry? Customers may abandon a purchase if they don’t know its full functionality, necessity, or quality. Using your industry knowledge to inform prospective and current customers can lead to confident buyers’ intent, brand awareness, and greater brand authority.
Educate customers with:
Demo/how-to/explainer videos
Industry terms or processes
Expert tips and advice
Customer support videos
FAQs
4. Brand Videos
Learn more about crafting effective brand videos.
Brand videos are what most companies opt to spend their money on when it comes to professional video production. They are important to building a brand in today’s digital world because they show customers why you stand out from the rest. When done well, they can bring your company to an entirely new level.
A good example that is often prized is the original brand video by Dollar Shave Club. The video went viral, rocketing the company’s brand awareness and sales in a very short time.
Does your small business need a brilliant brand video?
5. Job Listing & Recruitment Videos
Learn more about videos to enhance the workplace.
Hiring the right people is always important, but it’s especially important when you have a small team. One addition can make or break a team. A great way to find the perfect employee(s), especially when building the foundation of your company, is with recruitment videos.
These corporate videos showcase your company's culture and values. This way, you can attract the candidates who resonate most with your video. Further, these simple videos can help establish rapport early on, build confidence in new employees, and lead to greater retention rates.
6. Customer Prospective Videos
Customer prospective videos can bring your sales process to a whole new level. Creating a personalized video for prospective customers is innovative and will grab their attention better than text-based emails. In fact, using video in emails has been proven to increase click-through rates, lower unsubscribers, and increase open rates. According to Campaign Monitor, marketers will increase spending on video marketing based on these impressive KPIs.
Video boosts click-through rates by 65%.
Video reduces unsubscribes by 26%.
Video boosts open rates by 19%.
Utilizing a free AI text to video generator can simplify the creation process, allowing you to turn text-based content into engaging videos quickly. With video, there’s more potential to create personalized messages that leave a lasting impression.
Every company should create its own distinctive videos based on its brand identity and products and/or services. Put in the effort to make these sharp and uniquely yours! Don’t stop at customer perspectives, video can innovate your entire sales process.
7. Client testimonials
Learn more about client testimonial videos and how to get them.
Image via @cowomen
Reviews are considered trusted sources of information. A company can tell people that they are the best, but it’s much more effective for your prospective clients to hear this from someone who has personally worked with your company and/or purchased your products or services. Consider connecting with past customers willing to share honest and positive feedback about their experience with your company in a client testimonial video.
8. Company “About” Video
Modernize your website by featuring them appropriately on your “About” or “Team” web pages. Creating videos focusing on your internal team can shift how customers view and connect with your company. People identify with others, so sharing the people you have on your team or the story of how you started can resonate with potential clients and attract new talent.
Example videos:
Company story
Introduce team
Highlight individual strengths, talents, passions
9. Product & Service Reveals
Purchasing patterns have shifted greatly to online shopping year after year, but even more so this year. Creating a high-quality virtual shopping experience for your customers with video is a great way to stand out from your competitors.
Build more hype and interest around your products/services with video teasers and reveals. This is a space to get creative and have fun with what you work so hard on and show your customers why you are excited about what your business offers.
Noble Bison Productions team on set.
Best Practices for Small Business Video
Quality: Quality videos (picture, audio, lighting) are crucial, as audiences will quickly click away from poor-quality content. Especially when representing your company, having polished content helps you
Authenticity: Brainstorm and create your videos with intention and authenticity. Audiences can quickly see through disingenuous content.
Concise: Ensure your videos are succinct and have a goal. Viewers have plenty of other videos they can watch and will jump away if it’s too drawn out.
Conclusion
To summarize, video is a fun and rewarding way to boost different facets of your business, grow revenue, customer retention, and more. Good video content is part of keeping up in today’s digital spaces because people want to consume information and entertainment in the easiest way possible.
If you’re looking for support in creating high-quality video content for your business or don’t have the necessary equipment to produce the quality you want, consider working with a local Denver video production company to create videos of outstanding quality. Use our Project Starter to get in touch for a free estimate on your next production!
Do you need help creating quality videos for your small business?
NOBLE BISON PRODUCTIONS
